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Unlocking customer loyalty

Unlocking customer loyalty

Strategies to align marketing with customer experience to build lasting relationships, foster trust, and drive long-term business growth.

Drew Burdick
Drew Burdick
Harness the power of storytelling to elevate your customer's experience

Harness the power of storytelling to elevate your customer's experience

Create deeper connections, build trust, and leave a lasting impression with customers through the art of storytelling.

Drew Burdick
Drew Burdick
How to hire killer talent (and keep them)

How to hire killer talent (and keep them)

The keys to building teams with strong chemistry that make an asymmetric impact.

Drew Burdick
Drew Burdick
Agile product development can hurt your customer experience

Agile product development can hurt your customer experience

Agile is a 🚂 train that most companies use to build digital products. BUT it often gets in the way of ACTUALLY creating a great experience for customers. Teams get stuck on the train tracks and can't change direction. Here are ways to avoid the pitfalls and create better customer experiences.

Drew Burdick
Drew Burdick
Stand out to customers with authentic community

Stand out to customers with authentic community

The marketplace is a crowded space. Differentiate your brand and improve your customer’s experience by cultivating real community.

Drew Burdick
Drew Burdick
Proven methods to enhance customer experience

Proven methods to enhance customer experience

Actionable methods to help you identify the biggest problems in your customer journey, then design solutions that can be rapidly tested and launched to create long-term, engaged customers.

Drew Burdick
Drew Burdick
The smallest details can ruin a customer's entire experience

The smallest details can ruin a customer's entire experience

Despite your best efforts, missing a small detail can make or break the experience for your customers.

Drew Burdick
Drew Burdick
Driving marketing results through a better customer experience

Driving marketing results through a better customer experience

Customer expectations have shifted dramatically. Creating a great experience is critical for marketing leaders to deliver results.

Drew Burdick
Drew Burdick
Unlocking the ROI of Exceptional Experiences

Unlocking the ROI of Exceptional Experiences

Quantifying the tangible impact of superior customer and employee experiences.

Drew Burdick
Drew Burdick
NPS Sucks. Measure What Matters.

NPS Sucks. Measure What Matters.

Stop basing decisions on NPS. Use better methods to understand customer behavior and continuously enhance their experience.

Drew Burdick
Drew Burdick
Getting people to use your digital experience

Getting people to use your digital experience

Just because you build it, does not mean they’ll come (or stay). Some ways to drive adoption, engagement, and retention after launching an experience.

Drew Burdick
Drew Burdick
Experiment before investing in customer experience

Experiment before investing in customer experience

Leveraging prototypes, pilots, and proofs of concept to test new experiences before charging into the unknown.

Drew Burdick
Drew Burdick
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