After months of hard work and preparation, Iām thrilled to publicly announce the launch of StealthX, a turbocharged CX consultancy where I am founder & Managing Partner.

StealthX was born out of a simple but powerful idea ļ¼ to help companies create amazing customer experiences quickly, without the unnecessary complexity of traditional consulting firms. After months of refining the approach, gathering Avengers, and delivering several killer projects, the squad and I are excited to move out of the shadows. š„·
StealthX specializes in customer strategy, human-centered design, and software engineering for late-stage startups and mid-sized companies. Weāre here to help businesses create incredible experiences by rapidly researching customer needs, designing strategic solutions, and bringing them to market fast.
Weāre high octane all the time.
We like to think of ourselves as the "SEALs" of the CX world. Weāre not the big, slow-moving armies you find in traditional consulting firms. Instead, weāre a high-velocity, high-impact team of senior experts who get in, create value, and get out. You wonāt find us perfecting decks or blabbering on about what you should do for months on end. Our mission is to get in the boat with you, show progress quickly, and deliver real results that move your business forward.
A lot of consultancies focus on getting as many bodies as possible on a project at the highest bill rates, writing decks, and giving advice with no tangible value delivered. We believe in showing, not telling. Weāre makers and doers. Whether itās prototyping a new product or building a proof of concept, we roll up our sleeves and create something real for your business.
Weāve already had the opportunity to deliver several awesome projects that showcase our ability to create value, fast. One example is our recent work with a manufacturing company in the Carolinas. Historically, theyāve only sold B2B, but thanks to our team, they were able to launch a new eCommerce experience that opened up a new B2C revenue stream. In a short time, we helped them evolve their business model and generate new income.
We also recently worked with a fast-growing startup, helping them crystallize their operating model for their next phase of growth. By rapidly understanding their needs and collaboratively designing a strategy tailored to their goals, we were able to help them take the next big step in scaling their business.

Whatās the story behind the name?
Have you heard the phrase, āGreat design is invisible?ā It highlights how people often miss great design because it feels obvious. Similarly, we believe great experiences are often invisible. Customers expect it to be great and notice when itās not. This is a big part of where the word Stealth came from.
Also, StealthX is designed to operate as seamlessly as possible. We know that bringing in consultants can sometimes feel disruptive. Thatās why we make it our mission to get in and out without slowing down your operations. We work side by side with our clients, often integrating so closely that we feel like part of their team.
The X in StealthX stands for customer experience (hopefully thatās obvious). Also for the multiplier effect we aim to have on our clientsā businesses. Our sweet spot is creating pilots, prototypes, and proofs of concept that allow you to test the market quickly. We focus on speed and impact, partnering with other firms when longer-term, larger-scale development is needed.
P.s. For those that know me, you also know that ultimately⦠I just really love badass names and the color black (I wear black tees every day). š“āā ļø

Upcoming launch events
Weāre kicking off the public announcement of StealthX with a few exciting events:
Product Roundtable: This week weāre partnering with Defiance Digital to host a small roundtable dinner with product, strategy, and startup leaders from across Charlotte.
Product Camp: Weāre excited to announce that weāre co-hosting Product Camp with Innovate Charlotte on October 17th. This is a full day workshop experience to help 5 NC-based startups understand their market and determine where to play and how to win.

The Building Great Experiences newsletter is now part of StealthX and will live here going forward. I will continue to share my thoughts, perspectives, and insights weekly in this newsletter, on LinkedIn, and on the Building Great Experiences podcast. Also, be sure to follow StealthX on LinkedIn and Instagram.
Ready to create amazing experiences?
Weāre not here to talk about doing stuff. Weāre here to actually do stuff.
Our aim is to help leaders rapidly build, test, and bring great experiences to life. Weāre excited about the journey ahead and look forward to working with companies that are ready to move fast, make an impact, and create exceptional experiences for their customers.
If youāre interested in learning more about how we can help your business, reply to this email or connect with me on LinkedIn. Letās build something amazing together.
Onward & upward!
Drew
P.s. Next week Iāll be back to sharing my usual weekly thoughts and insights š
