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Oliver Buchannon
Drew Burdick

Drew Burdick is the Founder of StealthX, host of the Building Great Experiences podcast, and writer of this weekly newsletter. Learn more at drewburdick.com.


I have 10 AI employees. Here's how I hired them.

I have 10 AI employees. Here's how I hired them.

I set up a system of AI employees to help me run StealthX on easy mode with Claude Code. Here's how you can do it too.

My Claude Code epiphany

My Claude Code epiphany

It felt unapproachable, until I forced myself to sit down. Now it's running all the back office admin stuff for me.

5 questions to ask while you're building..

5 questions to ask while you're building..

Execution is super easy now, but commercialization is HARD. This week we dive into 5 important questions to ask yourself to build things that actually make you money.

AI is blowing up education (is it a good thing?)

AI is blowing up education (is it a good thing?)

How to prepare your team (and your kids) for the crazy AI future we find ourselves in.

I built you 2 tools to crush January

I built you 2 tools to crush January

I spent time over the holidays building tools to help leaders like you hit the ground running with AI in January.

Read if you want to accelerate growth in 2026..

Read if you want to accelerate growth in 2026..

A practical guide for mid-market companies to drive growth in 2026 from lessons learned the hard way.

Killer experience, then marketing. In that order.

Killer experience, then marketing. In that order.

Keys to growth for mid-sized companies in the AI age.

Top AI questions from 100s of execs & what to do about it (Part 2)

Top AI questions from 100s of execs & what to do about it (Part 2)

Breaking down the top 7 questions that mid-market leaders have asked me about AI over the last 18 months, with steps to tackle them.

Top AI questions from 100s of execs & what to do about it (Part 1)

Top AI questions from 100s of execs & what to do about it (Part 1)

Breaking down the top 7 questions that mid-market leaders have asked me about AI over the last 18 months, with steps to tackle them.

The feel of a differentiated brand

The feel of a differentiated brand

How to standout and be unique and memorable in all the AI sameness.

This week we got catfished by AI...

This week we got catfished by AI...

A story of how we interviewed a digital person, went viral on LinkedIn, and what we learned.

The great merge

The great merge

As AI continues to redefine work, design and engineering are converging into a blended discipline focused on outcomes, not outputs.

Keeping it human in the age of AI

Keeping it human in the age of AI

Key lessons from my AI talk at UNC Charlotte exploring discernment, ethics, and the ongoing evolution of digital experiences.

People don't want your app, they want results.

People don't want your app, they want results.

People are looking for solutions inside the AI tools they already use, not in your app or website.

The growth playbook that works in 2025.

The growth playbook that works in 2025.

Designing growth loops that help you get the next customer automatically.

This week was one of those tectonic moments..

This week was one of those tectonic moments..

What OpenAI’s recent announcements means for customer experience, digital products, and business growth.

Nail this first...

Nail this first...

Get this right, and everything else on your AI roadmap gets easier.

The runway is shrinking...

The runway is shrinking...

The window of time to get an advantage with AI is closing. Start messy, learn fast, and focus on progress over perfection.

The growth channel hiding in plain sight...

The growth channel hiding in plain sight...

The overlooked flywheel that scales mid-sized businesses.

Ego off, learning on.

Ego off, learning on.

The emerging startup playbook I’ve been observing over the past 12 months.

Getting serious traction with AI

Getting serious traction with AI

How mid-sized B2B companies can accelerate their AI maturity and get a ton of value in 90-days or less.

Everyone must move upstream

Everyone must move upstream

The most important skill everyone needs in the age of

Jarvis is real.

Jarvis is real.

An exploration of how experiences are evolving with AI agents and how to prepare for it.

Anti-fine. Anti-noise. Pro-differentiation.

Anti-fine. Anti-noise. Pro-differentiation.

In a world of AI-driven sameness, distinctiveness is the only strategy. Here’s how we're redefining ours and how you can too.

How to think about AI.

How to think about AI.

Where to get started if you're overwhelmed with the deluge of AI noise and nonsense.

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