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Oliver Buchannon
Drew Burdick

Drew Burdick is the Founder of StealthX, host of the Building Great Experiences podcast, and writer of this weekly newsletter. Learn more at drewburdick.com.


Top AI questions from 100s of execs & what to do about it (Part 1)

Top AI questions from 100s of execs & what to do about it (Part 1)

Breaking down the top 7 questions that mid-market leaders have asked me about AI over the last 18 months, with steps to tackle them.

The feel of a differentiated brand

The feel of a differentiated brand

How to standout and be unique and memorable in all the AI sameness.

This week we got catfished by AI...

This week we got catfished by AI...

A story of how we interviewed a digital person, went viral on LinkedIn, and what we learned.

The great merge

The great merge

As AI continues to redefine work, design and engineering are converging into a blended discipline focused on outcomes, not outputs.

Keeping it human in the age of AI

Keeping it human in the age of AI

Key lessons from my AI talk at UNC Charlotte exploring discernment, ethics, and the ongoing evolution of digital experiences.

People don't want your app, they want results.

People don't want your app, they want results.

People are looking for solutions inside the AI tools they already use, not in your app or website.

The growth playbook that works in 2025.

The growth playbook that works in 2025.

Designing growth loops that help you get the next customer automatically.

This week was one of those tectonic moments..

This week was one of those tectonic moments..

What OpenAI’s recent announcements means for customer experience, digital products, and business growth.

Nail this first...

Nail this first...

Get this right, and everything else on your AI roadmap gets easier.

The runway is shrinking...

The runway is shrinking...

The window of time to get an advantage with AI is closing. Start messy, learn fast, and focus on progress over perfection.

The growth channel hiding in plain sight...

The growth channel hiding in plain sight...

The overlooked flywheel that scales mid-sized businesses.

Ego off, learning on.

Ego off, learning on.

The emerging startup playbook I’ve been observing over the past 12 months.

Getting serious traction with AI

Getting serious traction with AI

How mid-sized B2B companies can accelerate their AI maturity and get a ton of value in 90-days or less.

Everyone must move upstream

Everyone must move upstream

The most important skill everyone needs in the age of

Jarvis is real.

Jarvis is real.

An exploration of how experiences are evolving with AI agents and how to prepare for it.

Anti-fine. Anti-noise. Pro-differentiation.

Anti-fine. Anti-noise. Pro-differentiation.

In a world of AI-driven sameness, distinctiveness is the only strategy. Here’s how we're redefining ours and how you can too.

How to think about AI.

How to think about AI.

Where to get started if you're overwhelmed with the deluge of AI noise and nonsense.

Should we hire a person or AI?

Should we hire a person or AI?

Lessons from a real hiring crossroads in a modern team.

Your website is about to become irrelevant (unless you do this)

Your website is about to become irrelevant (unless you do this)

You’ve got the content. Now it’s time to make it intelligent.

Rapid prototyping > selling

Rapid prototyping > selling

Don't just talk about it, accelerate your B2B sales by showing real work fast.

Save your team w/ simple math.

Save your team w/ simple math.

Quick tips to model your value in real dollars and win over executives.

How I launch & test app ideas

How I launch & test app ideas

My step-by-step process to go from problem to functioning app, fast.

The vendor model is broken.

The vendor model is broken.

Here’s how to pick the right partners in the AI era.

In the age of AI, human connection is your competitive edge.

In the age of AI, human connection is your competitive edge.

AI is eating the world. But it can’t replace your dinner table.

What clients are asking us for right now

What clients are asking us for right now

Strategy isn’t enough. Folks want traction, proof, and progress.

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